Hiba is an absolute pleasure to work with. She is one of the most intuitive creative strategists out there - she understands the brands she works with inside out and more importantly, understands the psyche of its consumers and those who interact with the brand. She also has a unique way of simplifying complex concepts and distilling them in a way that is powerful yet simple at the same time… whether in English or Arabic! She is a pleasure to work with and on a personal level just an all round lovely human being, with a high level of emotional intelligence and empathy. A true asset to any team.

It’s rare to come across someone who can think deeply, create boldly, and articulate ideas in a way that just makes sense — and that’s exactly who Hiba is. Her way with strategy, messaging, and storytelling is something I’ve learned a lot from — not because she’s loud about it, but because her work speaks for itself. She brings clarity to chaos, and her ideas always come from a place of meaning, not just trend. I’ve watched her shape narratives, crack creative angles, and contribute with quiet confidence and sharp insight. She’s thoughtful, collaborative, and deeply committed to doing good work. Grateful to have her as a colleague.

Hiba is a fantastic strategic creative collaborator—engaging, insightful, and was always willing to go the extra mile to support our team. Her ability to communicate complex ideas in a compelling and accessible way made her a trusted advisor to both creatives & key stakeholders across live experiences.

Hiba is a brilliant strategist, she’s one of those unique planners that is both tuned in on the strategic and creative side of the work. She is incredibly committed and will relentlessly push for turning a good idea into a great piece of work. Her skills and experience have allowed us to land a global campaign with a very challenging client. The work couldn’t have been done without her deep understanding of the client strategic framework and her constant push for better ideas. All this in a matter of days. Thank you Hiba!

I have had the pleasure of working alongside Hiba at Facebook during her returnship with us. Hiba is one of the most dedicated brilliant planners I have met, her skill set is multidisciplinary, she is both creative and strategic which sets her up for success in any function of communication in this era of blurry lines. She is not afraid to smash doors and build her knowledge, which was impressive to all of us in the team. In little time she drove impact not only on the business here in MENA but also with global projects on global clients. ...

In recognition of Hiba’s analytical skills and passion to develop and grow brands, I asked her to join the strategy team in early 2008. Since then, I have watched Hiba grow and become a valued member of the team. Her unique perspective and understanding of the region, inquisitive mind has proved incredibly valuable in helping create and validate brands and ensure relevance for multiple stakeholders. ...